Content Licensing: the Key to Unlocking High ROI for Your Business
The health and wellness industry is constantly evolving with new products and services being introduced all the time. In order to keep up with the latest developments and trends, it’s important for health and wellness companies to have access to high-quality, informative content. One way to do this is through content licensing. Video content is an increasingly important part of the online content landscape, with more and more people turning to video to learn about new information in the health and wellness industry. By licensing video content, companies can access high-quality, informative videos that they can use to improve their online presence and reach new customers.
What is video content licensing?
Video content licensing is the process of acquiring the rights to use videos that have been created by someone else. This can include instructional videos, health & wellness education and other types of videos. By licensing this content, companies in the health and wellness industry can use it on their own apps or websites, in marketing materials, and in other ways to improve their online presence and reach new customers.
When a company hosts licensed video content on their platform, there is a direct and positive impact on sales and conversions which results in a high ROI. Studies show that when a company adds licensed video content to the company’s platform, the content can increase conversions and sales by up to 80%.
How does video content licensing help companies increase sales and conversions?
There are several benefits to video content licensing for companies in the health and wellness industry. Here are a few examples.
- Access to high-quality content: One of the biggest advantages of content licensing is that it gives companies access to high-quality, informative content that they can use to educate their customers and improve their online presence. According to a study by the Content Marketing Institute, 82% of consumers feel more positive about a company after viewing custom content on its website. This can help companies in the health and wellness industry stand out from their competitors and build trust with their audience.
- Increase visibility and reach: Licensed content can also help companies in the health and wellness industry increase their visibility and reach. According to a study by the Content Marketing Institute, 70% of consumers prefer to learn about products and services through content rather than advertisements. By using licensed content on their own websites and in other marketing materials, they can attract more visitors and potential customers. This can help them grow their business and reach new audiences.
- Stay up-to-date: The health and wellness industry is constantly changing, with new developments and trends emerging all the time. By licensing content, companies in this industry can stay up-to-date with the latest information and developments, which can help them remain competitive and provide the best possible products and services to their customers. According to the Edelman-LinkedIn B2B Thought Leadership Impact Study, 55% of decision-makers are leveraging thought leadership content to determine which organizations they work with. By showcasing industry professionals, your company can build credibility and valuable relationships with prospects and customers.
- Add Credibility: Publishing content from a reputable source boosts credibility and allows companies to share educational content from industry experts. By showcasing industry professionals, a company can build credibility and valuable relationships with prospects and customers. Additionally, customers prefer watching videos over reading text. Therefore the more videos a company offers, the more they can educate and inform customers while simultaneously establishing trust, which ultimately translates to sales.
Creating high-quality content can be time-consuming and expensive. By licensing content, companies can save time and resources that would otherwise be spent on content creation. Licensing video content allows companies access to wellness professionals and experts at a fraction of the price that it would cost to produce their own content which can help them focus on other important aspects of their business, such as product development and customer service.
In conclusion, video content licensing is a valuable service for health and wellness companies. It provides access to high-quality content, saves time and resources, increases visibility and reach, and helps companies stay up-to-date with the latest developments in the health & wellness industry. By licensing video content, companies can improve their online presence and reach new customers, which can ultimately help grow their business.
Caravan offers a range of flexible licensing options that can be customized to meet your specific needs and budget. Our team creates high-quality and science backed content that is informative, engaging, and tailored to the needs of your business. Schedule a demo call with Caravan today to learn more about how to power your digital channels!