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6 Reasons Why Video Content is Key to Health & Wellness Businesses

 

While many businesses recognize the entertainment value of video content, video content also offers a valuable educational and promotional tool for health and wellness businesses. Partnering with a trusted video content provider like Caravan Wellness and adding high-quality and science-backed video content can profoundly increase loyalty, engagement and enhance business outcomes.The following six reasons explain why video content can help drive incremental value for your business.

Improve Engagement

According to the CDC, a growing amount of evidence shows that the more engaged a customer is, the more likely they will have better health outcomes and experiences in their health journey. The best way to engage a customer is by using high-quality video content. Statistics show that 83% of businesses have stated videos have helped increase the average amount of time their visitors spend on their web page and after experiencing branded content (Invideo).

Create Powerful Customer Education

Would you rather watch an engaging video or read information through a text? If you picked the first option then you’re not the only one! Most people prefer learning information through high-quality video content and there are good reasons for that. Video content is engaging and viewers retain 95% of a message when they watch it in a video, compared to only 10% when reading it in a text (Insivia). High-quality content provides an engaging customer experience and increases their knowledge retention while promoting long-term health benefits. 

Build an Emotional Connection with Your Customers

Emotions are contagious and help us feel connected to each other. When potential customers feel an emotional connection to a brand, 81% of them promote the brand to their family and friends and spend 2x as much money as those who don’t (Fierceretail). Adding high-quality and scientifically backed video content that is relevant to your customers engages them, unlocks a deeper relationship with your customer and helps build an emotional connection to your company. The wide variety of scientifically backed wellness practices provided through Caravan Wellness, are taught by a wide variety of teachers and experts from every walk of life, ensuring that everyone will be able to connect and relate to the content Caravan offers.

Build Customer Trust & Loyalty

Most people are skeptical of what they read online. In fact, statistics show that 52% of the U.S. population are concerned that the health content they read online is not credible (LinkedIn). When companies partner with a credible and trusted video content provider like Caravan, people become more trusting of the company and brand. When looking for content solutions, it’s important to make sure that the videos are compliant with all regulatory needs, backed by scientific research, and guided by certified instructors. Providing trusted and scientifically backed videos creates an opportunity for companies in the health & wellness space to come to the forefront with timely, relevant, and personalized content and experiences. 

Enhance Acquisition & Upsell efforts

Customers are more inclined to buy products from a company if the product is marketed through a video, and 84% of people say they’ve been convinced to buy a product or service by watching a brand’s video (Optinmonster). Adding video content to business strategies is a great way to increase revenue and customer acquisition.

Providing video content is a great way to retain customers. In 2020, 96% of consumers increased their online video consumption, making video content an irreplaceable part of any business’s acquisition marketing strategy. Since videos are so engaging, many companies have added video content to their business strategies. In fact, 89% of video marketers say video gives them a good ROI, and 87% of video marketers say videos have increased traffic to their website, which creates higher revenue, acquisition, and engagement (Wyzowl).

Contribute to Data Optimization and Personalized Experience 

More than 40% of health care businesses say they have little insight into aftercare or customer adherence to care plans, and accurate information is a powerful tool for customer care (Optinmonster). It allows businesses to provide personalized treatments, improve communication with customers, and enhance health outcomes. Video content gives an added dimension to your customer journey and helps you gain greater access to your customer data. Specifically, wellness video content provides a valuable tool to collect meaningful customer data, help identify potential health concerns and trends, and better understand and meet their customers’ demands. 

How Caravan Can Help

Take the steps to elevate your customer’s experience and improve their life-long health and wellness routines by incorporating Caravan’s high quality, science backed, and trusted video content.

Click here to learn more about how Caravan can support you and help power your digital channels.