视频内容为保健与健康企业带来革命性变化

While many businesses recognize the entertainment value of video content, video content also offers a valuable educational and promotional tool for health and wellness businesses. Partnering with a trusted video content provider like CARAVAN Wellness and adding high-quality and science-backed video content can profoundly increase loyalty, engagement and enhance business outcomes.The following six reasons explain why video content can help drive incremental value for your business.

据疾病预防控制中心称，越来越多的证据表明，客户参与度越高，他们就越有可能在健康旅程中获得更好的健康结果和体验。吸引客户的最佳方式就是使用高质量的视频内容。统计数据显示，83% 的企业表示，视频有助于增加访客在其网页上的平均停留时间，并且在 体验品牌内容 (视频).

您更愿意观看引人入胜的视频，还是通过文本阅读信息？如果你选择了第一个选项，那么你并不是唯一的一个！大多数人更喜欢通过高质量的视频内容学习信息，这是有充分理由的。视频内容引人入胜，而且 观众在观看视频时能保留 95% 的信息，而在阅读文本时只能保留 10% (Insivia).高质量的内容可提供引人入胜的客户体验，提高他们的知识保留率，同时促进长期的健康益处。 

情感具有感染力，能帮助我们感受到彼此间的联系。当潜在客户与品牌产生情感联系时，81% 的人会向亲朋好友宣传该品牌，其消费额是没有产生情感联系的人的 2 倍（Fierceretail）。添加与客户相关的高质量、有科学依据的视频内容可以吸引他们、 unlocks a deeper relationship with your customer and helps build an emotional connection to your company. The wide variety of scientifically backed wellness practices provided through CARAVAN Wellness, are taught by a wide variety of teachers and experts from every walk of life, ensuring that everyone will be able to connect and relate to the content CARAVAN offers.

Most people are skeptical of what they read online. In fact, statistics show that 52% of the U.S. population are concerned that the health content they read online is not credible (LinkedIn). When companies partner with a credible and trusted video content provider like CARAVAN, people become more trusting of the company and brand. When looking for content solutions, it’s important to make sure that the videos are compliant with all regulatory needs, backed by scientific research, and guided by certified instructors. Providing trusted and scientifically backed videos creates an opportunity for companies in the health & wellness space to come to the forefront with timely, relevant, and personalized content and experiences. 

如果产品是通过视频营销的，客户更愿意购买公司的产品，84% 的人表示他们曾被说服通过观看品牌视频来购买产品或服务（Optinmonster）。在企业战略中添加视频内容是增加收入和获取客户的好方法。

提供视频内容是留住客户的好方法。2020 年，96% 的消费者增加了在线视频消费，这使得视频内容成为任何企业获取营销战略中不可替代的一部分。由于视频如此吸引人，许多公司已将视频内容纳入其业务战略。事实上，89% 的视频营销人员表示，视频为他们带来了良好的投资回报率，87% 的视频营销人员表示，视频具有以下优势 交通流量增加 网站，从而创造更高的收入、获取率和参与度 (Wyzowl).

超过 40% 的医疗保健企业表示，他们对售后服务或客户遵守护理计划的情况知之甚少，而准确的信息是客户护理的有力工具（Optinmonster）。准确的信息是客户关怀的有力工具（Optinmonster），它能让企业提供个性化的治疗，改善与客户的沟通，提高医疗效果。视频内容为您的客户旅程增添了一个新的维度，并帮助您获得更多的客户数据。具体来说，健康视频内容为收集有意义的客户数据、帮助识别潜在的健康问题和趋势、更好地了解和满足客户需求提供了宝贵的工具。 

Take the steps to elevate your customer’s experience and improve their life-long health and wellness routines by incorporating CARAVAN’s high quality, science backed, and trusted video content.

Click here to learn more about how CARAVAN can support you and help power your digital channels.