In The Wake Media Partners with CARAVAN to Bring Inclusive Wellness Content to Its Community

New York, NY – In The Wake Media (ITWM), an independent, worker-owned Black media company committed to amplifying authentic narratives and fostering digital equity for Black, Indigenous and marginalized communities, is pleased to announce a partnership with CARAVAN, the global leader in high-quality, expert-led wellness content. This landmark collaboration will bring premium content to ITWM’s streaming platform, In The Wake TV, helping to support their audience’s physical, mental and nutritional wellbeing in meaningful, accessible ways.

In The Wake Media is rooted in mission-driven storytelling that centers Black life and builds community infrastructure for digital liberation. Through its flagship streaming service, In The Wake TV, the company delivers documentaries, news, live events, and podcasts to audiences seeking authentic Black narratives. CARAVAN brings a diverse library of science-backed health and wellness content with 50,000+ videos and audios, over 100 programs, and expert-led practices that span mental health, nutrition, movement, and beyond.

Together, ITWM and CARAVAN will leverage their strengths to build a wellness offering that is inclusive, culturally attuned, and designed for the lived experiences of African American women in mid-life, integrating mental resilience, nutritional empowerment and physical vitality.

“This partnership with CARAVAN represents our commitment to holistic storytelling that centers the complete wellness of our community,” said Jamara Wakefield, CEO and Executive Producer of In The Wake Media. “Black audiences deserve access to premium wellness content that honors our lived experiences and cultural wisdom. Through this collaboration, we’re building the infrastructure for digital liberation that includes not just our stories, but our health, our healing, and our collective power.”

“CARAVAN’s mission has always been to help everyone, regardless of age, income or background, access high-quality health and wellness content,” said Lisa Wang, Co-Founder of CARAVAN. “We look forward to supporting In The Wake Media’s remarkable community through this partnership.”

In The Wake TV subscribers and the ITWM team will gain access to a curated set of CARAVAN content on the streaming platform, covering topics such as stress management, mindful movement, metabolic wellness, hormonal transitions, and nutritional strategies. The content will be delivered in formats that align with modern, on-demand lifestyles for easy access anytime, anywhere.

“We’re excited to integrate CARAVAN’s expert-led wellness content into our platform,” said Stevan Smith, Director of Content at In The Wake Media. “This partnership allows us to expand our offerings while staying true to our mission of serving our community holistically.”

Through this collaboration, In The Wake Media reinforces its commitment to elevating comprehensive wellness for a community often under-served in mainstream wellness media, and provides practical tools for lifelong vitality.

About In The Wake Media

In The Wake Media is an independent Black media company and digital equity movement. The 100% BIPOC team creates and curates culturally authentic content through its streaming service, In The Wake TV (www.inthewake.tv), featuring documentaries, news, live events, and podcasts that center Black life and stories. Available on Roku, Amazon Fire TV, and web platforms, In The Wake TV serves audiences seeking authentic Black narratives. The company also hosts a monthly Monday Night Film Series at The Center, the heart and home of NYC’s LGBTQ+ community, providing programs for health, wellness, and community connection.

About CARAVAN

CARAVAN is the #1 global leader in high-quality wellness video content. CARAVAN impacts millions of people by helping organizations, influencers, and leaders all around the world to increase the power of their brand, create impact opportunities, engage new audiences, and develop healthier and happier communities. At CARAVAN, we envision a world where everyone can access all the best health, fitness, and wellness practices, techniques, and rituals – no matter your age, income, or location. Learn more at caravanwellness.com. 

In The Wake Media Contact:
Jamara Wakefield
CEO & Executive Producer
[email protected]

Partnerships:
Keandra Wilson
Chief Project Manager
[email protected]

CARAVAN Contact:
Isabella Sexton
VP of Business Development
[email protected]