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Short Form Videos Improves Engagement


In today’s fast-paced digital landscape, attention spans are shorter than ever. As a result, traditional long-form content is struggling to capture and maintain audience interest. The emergence of short-form videos represents a dynamic solution that is transforming the way we engage and learn. According to SproutSocial, short form videos receive 2.5 times more engagement than long-form videos.

Booming Popularity

Recent studies have shown that short form videos, typically under 60 seconds in length, are capturing audiences’ attention more effectively than their longer counterparts. Platforms like TikTok and Instagram Reels have exploded in popularity, with users spending countless hours consuming bite-sized content that entertains, educates, and inspires. Estimates suggest that Instagram users spent an average of 53 minutes on short-form videos per session and the average adult in the United States is estimated to spend 58.4 hours monthly on TikTok in 2024 (Statistica). 

Instant Gratification

One key factor driving the success of short form videos is their ability to deliver information quickly. In today’s busy world, people crave content that can be consumed on the go, during short breaks, or in between tasks. Short form videos cater to this need, offering easily digestible clips of information that can be consumed in a matter of seconds with instant gratification.

Microlearning Approach

But it’s not just entertainment that short form videos excel at. Microlearning, which refers to the practice of delivering educational content in small, easy to understand videos, has also been gaining traction in recent years. Research has shown that microlearning can lead to higher retention rates and better knowledge transfer compared to traditional long-form training methods. In fact, 58% of individuals surveyed indicated that videos were vital to their learning process and growth (ImpactPlus).

The beauty of microlearning lies in its flexibility and accessibility. Learners can access bite-sized lessons anytime, anywhere, using their smartphones or other mobile devices. This makes microlearning ideal for busy professionals, students, or anyone looking to upskill or learn something new on the fly.

Prioritizing Critical Information

More companies are leveraging these short form videos to deliver engaging and interactive modules on topics ranging from diversity and leadership to resilience and communication. By breaking down complex and lengthy concepts, organizations can ensure that employees stay engaged and retain critical information more effectively, all in less than 60 seconds. This eliminates the need for longer alternatives that are filled with unnecessary information and irrelevant topics, effectively boring your audience.

The Future Of Short-Form Video Content

So, what does the future hold for short form videos and microlearning? 26% of marketers plan to invest more in short-form video content in 2024 based on research conducted by Hubspot. As technology continues to evolve and attention spans continue to shrink, the demand for quick, engaging, and easily accessible content will only increase. 

Caravan recognizes the transformative power of short form videos and we have curated an expansive library of video content to cater to every need. We now offer hundreds of short-form videos including topics such as yoga, meditation, mental health, relationships, workplace wellness, medical education and more! We know that 62% of people prefer to watch videos on smartphones and tablets (Lemonlight). Our short form videos are optimized for any device, enhancing the viewing experience for users. Caravan’s diverse collection of short form videos provides an accessible and convenient way to prioritize personal wellbeing and professional growth for all.

Click here to learn more about how Caravan can support you and help power your digital channels.